Join Christopher Carbaugh, founder of Hoot Host, as we explore the digital consumer journey (also known as the buyers journey or customer journey) and how it should align with search engine optimization in your business website. Helping your business create a results-driven online presence that gets the most from the traffic you receive via Google.

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Topics include:

• Building a Trusted and Authoritative Online Presence
• Understanding the Consumer Journey and SEO Alignment
• Discovery Stage: Blogs and Landing Pages
• Consideration Stage: Pillar Pages and Lead Generation
• Action Stage: Facilitating Your Desired Online Results
• Building Retention and Advocacy

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