Google SEO Essentials: The Foundation of Your Online Success

At Hoot Host, we are dedicated to empowering your business with our comprehensive Website Maintenance and Website Builder plans. So whether you need to get more results from your existing website, or build a completely new website for your business – Hoot Host is here to support you.

The mission of our monthly subscription plans is to facilitate continuous growth and progress through our meticulous website management strategies. A pivotal element of our ongoing maintenance is the integration of what we call the “Google SEO Essentials”. These important optimization configurations are the backbone of your website’s visibility and performance on Google.

Here’s a closer look at each component of the Google SEO Essentials:

• Domain Ownership Verified with Google: Confirming your website’s ownership with Google, an essential authentication step for search engine visibility.

• Sitemap Verified with Google: Ensuring Google can effectively crawl and index your site, boosting your online presence.

• Redirection Management (if applicable): Managing redirects efficiently to maintain SEO value and user experience.

• Title/Description/Image Attributes: Optimizing these on-page elements to enhance relevance and visibility in search results.

• Google Analytics / Search Console Installation: Integrating these tools for insights into your website’s traffic and performance.

• Schema Structure / robots.txt / XML Sitemaps: Enhancing search engine understanding and indexing of your website.

• Company Logo and Preview Configured for Google, Facebook Pixel, and Social Networks: Ensuring your brand is consistently represented across various platforms.

• SEO Headline / Content Structure Optimization: Structuring content for search engine standards and ideal user experience.

• Performance Optimization: Including Page Cache, Cloudflare CDN, Minify JS/CSS/HTML, GZIP, Brotli Compression, Defer/Delay JS, Bot Mitigation, Mirage Mobile, and Optimized Delivery Early Hints for faster page load times.

• Security Optimization: Incorporating Full SSL, Force HTTPS, and Cloudflare Basic Security Add-ons to safeguard your website. As well as advanced managed website hosting security protocols to avoid hacking and malware attacks.

• Privacy Policy and Accessibility Statement Added to Website Footer: Demonstrating your commitment to user privacy and accessibility.

• Userway ADA Compliance Widget Installed: Ensuring your website is accessible to all users, complying with ADA standards.

• CookieYes GDPR / CCPA Compliance Widget Installed: Adhering to GDPR and CCPA regulations for user data privacy and consent.

• Google Business Profile Set-up: A vital tool for enhancing local and small business SEO, improving your business’s visibility in local searches.


The Google SEO Essentials are key to ensure your website is optimally crawled, indexed, and ranked by Google. Helping your business get found online.


Beyond the Essentials: Premium Search Engine Optimization with HootSEO

While our Google SEO Essentials form the foundation, for those seeking advanced SEO strategies, we offer HootSEO. This premium package includes higher level ongoing on-page, off-site, technical, and content optimization services. Discover more about HootSEO.

Keeping Up with Google Standards

Hoot Host is dedicated to including the latest search engine standards, ensuring that your business website continuously adapts and evolves alongside Google. Our Website Maintenance plans, available for popular platforms such as WordPress, Wix, Webflow, and Squarespace, all encompass the Google SEO Essentials. Furthermore, Google SEO Essentials are also a standard inclusion in our popular Website Builder plans. Our commitment is to consistently assist in the growth of your business and ensure you achieve the online results necessary for success!

Schedule a Consultation and Get a Free Website Audit from Hoot Host!