If you’re looking to boost your small business website, quality content is a highly important aspect of your online success. Let’s dive into E-E-A-T and why it’s the best guideline for writing quality content that resonates with your audience and Google.

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s the gold standard for content quality, helping you not just meet Google’s standards, but properly engage with your audience.

Experience: Share your personal stories, advice, insights, and opinions. Let your personality shine through to make your content relatable, human, entertaining and engaging.

Expertise: Showcase your expert skills and professional knowledge. Refer to your credentials, associations, and professional background to establish credibility while building your website as a trusted source of information.

Authoritativeness: Google wants to know your content is shared on other websites. This creates backlinks from other online resources to your content. Showing Google that your audience consistently refers to you as a trusted source of information. Consistently produce high-quality content that builds topic authority on the subjects that relate to your business and services. The more you do this, while your audience engages and shares your information, you will gain authority.

Trustworthiness: As you are consistently providing accurate information to build topic authority and audience trust, you will be recommended by Google more. You will rise in search engine results ranking, driving more targeted organic search traffic to your website.

Why E-E-A-T Matters

For small businesses, E-E-A-T is a game-changer. It helps you create content that not only ranks well on Google but also builds audience engagement. When your audience trusts you, they’re more likely to stick on pages longer and follow your call-to-actions. Ultimately helping you get the desired actions you need from your website to grow your business.

Important Strategies for Writing Engaging Content

1. Connect with Your Audience – Develop Your Unique Tone / Persona / Emotion / Style
Use appropriate tone, persona, emotion, and style that resonates with your audience. Tailor your content to your audience’s needs, preferences, and expectations. Inform, be helpful, and entertain your audience to meet them where their intentions and emotions are in their online journey with your business.

2. Understand User Intent
Know why your audience is visiting specific pages or posts of your website. Are they looking for helpful information, looking to sign up with your business, or just comparing your business to a competitor? Address their needs and write content based on what stage of the digital consumer journey they are in with your business. Keep them engaged to make your website pages more sticky, keeping them in your online experience longer. This will help you guide them to your desired actions, driving leads / conversions, while also giving website visitors what they want.

3. Be Authentic
Share genuine insights, advice, personal stories, and opinions. Authenticity builds a deeper connection with your audience, making your content more relatable and trustworthy.

4. Consistency is Key
Target topics relevant to your business consistently and often. This not only boosts your topic authority, but also drives targeted organic traffic by addressing what your audience is searching for. Strictly follow the Google Helpful Content Algorithm to properly inform and engage users with your helpful insights that are free from the big sales pitch about your business.

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Writing content that speaks to your target audience, informs them, entertains them, and meets their intentions is the key to proper engagement. Engaged visitors stay longer, explore more, and are more likely to act on your calls-to-action.

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By combining E-E-A-T principles with these strategies, you create content that’s not just SEO-friendly but also more engaging and relatable.

E-E-A-T for Ongoing Online Success!

Embrace E-E-A-T and pair it with these strategic content writing practices. You’ll build a strong, credible online presence, grow a loyal audience, and see real growth in your business.

Remember, it’s not just about ranking higher on Google – it’s about creating content that people love and trust, which will help you get more from the traffic your website receives. Ultimately helping you have an impactful online presence that helps your business grow!

Need help with your content and online goals? Schedule a free audit and consultation!