The importance of SEO (Search Engine Optimization) and E-E-A-T (Expertise, Authoritativeness, Trustworthiness) optimization for a business website cannot be overstated. SEO Essentials ensure that your website is able to be ranked appropriately in search engine results, driving organic traffic and increasing your online visibility. It’s not just about attracting visitors, but more about attracting the right ones – potential customers actively seeking your products or services.
E-E-A-T optimization is vital for establishing credibility and trust with your audience and search engines alike. Especially in light of Google’s new Generative AI search experience. Demonstrating expertise in your field, showcasing authoritativeness through high-quality content and blogs, and maintaining trustworthiness through accurate information are all crucial aspects. Together, SEO and E-E-A-T optimization create a powerful synergy. These strategies boost your online presence and rank your website higher with Google, who will view your business as a reliable and knowledgeable resource in your industry.
Hoot Host is committed to empower businesses by providing ongoing website maintenance services that yield tangible results. So throughout your subscription with Hoot Host, you’ll witness continuous progress and growth, all thanks to our coordinated efforts.
One of the cornerstones of our comprehensive maintenance plans is SEO Essentials and ongoing search engine optimization (SEO). SEO is an ongoing strategy for any business, and it is seamlessly integrated into our maintenance plans. As your trusted partner, we work to deliver consistent results and facilitate month-to-month growth by ensuring SEO Essentials are in place and ongoing SEO improvements are being made.
Your dedicated Hoot Expert will actively engage with your business to ensure your website remains up-to-date, aligns with your business objectives, and supports your marketing endeavors.
While we take care of your website’s every need, we also prioritize enhancing its optimization performance and E-E-A-T (Expertise, Authoritativeness, Trustworthiness) with Google.
Some key services included in our ongoing search engine optimization strategy include:
• Hoot CRM installed (add-on subscription required)
• Google Analytics / Site Kit installed
• Jetpack installed (WordPress websites only)
• Domain verified with Google, Bing
• Sitemap verified with Google, Bing
• XML sitemap / robots.txt pinged to Google, Bing
• Redirection Management
• Installation and configuration of Yoast SEO (WordPress websites only)
• Metadata Optimization (Headings, descriptions, ALT tags)
• ARIA Compliance Configuration (Accessible Rich Internet Applications Code)
• On page optimization and analysis via Moz
• Technical SEO improvements via SiteChecker Pro audit
• Keyword research and content strategy (Local or business specific SEO)
• E-E-A-T Optimization (Experience, Expertise, Authoritativeness, Trustworthiness)
• Content editing for ideal SEO structure, messaging and targeting
• Targeted landing pages integrated with CRM
• Articles and Blog Management (multiple posts written and published every month)
• Google Business Profile Management / Updates
• Performance tools installed and configured – (Page Cache, Minify JS / CSS, GZIP, Brotli Compression, Defer JS, Bot Blocker, Mirage, Optimized Delivery Early Hints, Platform Optimization)
• Compressed images and modern formats
• Privacy Policy and Accessibility Statement added to website footer
• Userway ADA compliance widget installed
• CookieYes GDPR / WCAG / CCPA compliance widget installed
• Google Tag Manager and Consent Mode (if applicable)
• Company logo and description configured for Google, Facebook Pixel, and social networks
• Google Lighthouse Best Practices, SEO Standards, Accessibility, and Performance ratings all over 90% (Google ratings vary)
• SEM and Paid Advertising Management (add-on subscription required)
• Monthly Reporting and Strategy Meetings
Through these detailed steps in the search engine optimization process, we are actively improving your website’s performance every month. Creating results that make your website a key asset in the success of your business.
